You know her. You love her. You aspire to dress just like her. Alicia, bungalow’s co-founder and style maven, is the creative force behind your favorite looks and the visionary who sets the store’s unmistakably chic vibe. From meticulously curating timeless wardrobe essentials to effortlessly blending classic pieces with unexpected twists, Alicia has redefined what it means to have impeccable style.
Her earliest fashion memories? “Dressing Barbies in handmade clothes sewn by the ladies at church,” Alicia laughs. Clearly, creativity and fashion were always in her DNA.
Describing her style in five words, Alicia nails it: “Layered, preppy, classic, thoughtful—with a twist.” And looking at her curated wardrobe—brimming with Golden Goose sneakers, denim essentials, and luxurious classics like the coveted Row Park Tote—it’s clear that Alicia has mastered the art of balancing timelessness and trendiness.
Her secret to staying ahead? A deep appreciation for style that endures. Alicia reveals, “I draw inspiration from the past. This year, the J.Crew book filled with iconic catalog covers reminded me why classic style always wins.”
When asked about the one piece in her closet that tells her story, Alicia thoughtfully admits, “I can’t pick just one; my closet feels like a collection. Every piece holds a place in my story.” Her attention to detail also shines through when curating Bungalow’s offerings—her key obsession? Wearability. “I always ask myself, ‘What are we wearing with that?’”
As Alicia’s life evolved from entrepreneur to mother to creative powerhouse, so did her wardrobe. “I used to live in basics,” she says, “Now? I’m a little more fancy.”
What’s kept her business thriving for 24 years? Alicia attributes her success to two crucial elements: “A great business partner and the best customer service in town.”
And if Alicia’s closet could talk? “I’m here to shop,” she jokes. It’s clear this style queen doesn’t just fill closets—she inspires them.
Rapid Fire Favorites:
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Signature Scent: Baccarat Rouge
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Current Fashion Obsession: Rugby shirts with striped boxer shorts and Miu Miu dock shoes
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Dream City to Shop: New York City
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Go-To Busy Day Uniform: Sweats and a blazer with Chanel flats
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Can’t Leave Home Without: Her Goop Glow drink
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Power Color: Denim
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Ultimate Wardrobe Staple: Golden Goose sneakers
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Currently Coveting Handbag: The Row Park Tote Bag in cognac leather
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Closet She’d Raid: Jenna Lyons
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Trend She’s Loving: Barn jackets
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Style Advice to Live By: “Wear what you love, and give it some edge.”
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Favorite Line at Bungalow: Free City
Reflecting on Bungalow, Alicia shares, “Bungalow is a dream and vision come to life. So proud of this space we’ve built on style, hard work, and the best people in town.”
And so are we, Alicia. Here’s to continued inspiration and style that makes every day feel effortlessly chic.
